Bridal Service of America offers a wide variety of wedding planning services. From coordinating vendors to creating timelines, they work hard to make the process as stress-free and easy as possible for soon-to-be-weds.
On a active weekend noon at the Bridal Mall in Hartford, Connecticut, brides-to-be and their friends and family members coo over tulle. The store looks more like a touching zoo. The store also sells engraved requests, multitiered cakes and floral arrangements, tuxedo-rental clothes for bridesmaids and groomsmen in their selection of colors and tuxedo sizes, and other supplies necessary to organize weddings.
Although the company’s users have been able to fend off a few threats, such as those from online retailers, their biggest issue is a network called David’s Bridal, which has about 200 stores nationwide and has been greeted by separate marital retailers with all the excitement that modest booksellers have shown toward Barnes & Noble or basic stores toward Wal-mart. David’s is the largest retailer of bridal and formal wear in the united states, and accounts for twenty per cent of all American bridal gown sales.
Many bridal shops are having a tough time putting up a fight with the bigger names, especially in terms of sales. According to a survey conducted by the national Retail Federation, women spend an average of$ 650 on their dresses, an increase of 30 % over the past ten years. The average cost of a dress at a full-service department store was$ 350, while a dress at a discount outlet was$ 250.
Offering more providers and better customer service, which is one of the most common ways to compete, is been challenging in a highly competitive industry. Numerous bridal shops now provide a complimentary consultation where the expert discusses the couple’s goals for the big evening and takes a close look at her wardrobe. Some marital shops have actually embraced technology by offering digital fittings so that brides-to-be may see themselves in the gown before making a last purchase how to find a wife.
In the marital market, Pat Mahoney has over 20 years of experience. She is the publisher of” Ceremony Papers,” four newspaper columns with advice for brides-to-be, contributor to” One Great Day,” a collection of wedding planning guides, and speech at American present and table trade shows. Additionally, she has taught hundreds of coworkers in the wedding industry bride lessons.